I've followed Gary on YouTube and podcasts for a while now, but never read any of his books. His online content can be genius.
This book for me is genius. There is not much here that you won't have heard from Gary before, but the beauty of the book is that it is all here together, clearly laid out and explained. It is what Gary does so well, it isn't a motivational book (along the lines of Tony Robbins) but it motivates better than any other book that I have read for a long time.
You finish believing that you could "crush it". He gives lots of ideas and theories mixed with real examples of people who used the ideas he used in his original book 'Crush it' to create success. It is easy and quick to read - easily labeled so you can refer back to parts that may be more useful and doesn't overwhelm with information. It covers examples from all different types of businesses and professions. He understands social media and its impact better than anyone - I really believe him when he makes statements about where things will have moved to in the future, the chapter on 'voice' is something that no one else is covering at the moment. You will learn from this book, there is not a wealth of deeply practical information, it is a book that will open your eyes to how to use social media for business and 'plant the seeds' that you could now develop.
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